#1 Start With Your Marketing Strategy

Creating strategies and plans for marketing today is more challenging than ever before. In the past, simply launching your website on the World Wide Web was enough to ensure you earned first-page real estate.

While things have evolved, the fundamentals of marketing planning remain unchanged. Regardless of the channels available, you still need to know your customer, develop a superior brand proposition, and communicate this effectively.

It’s up to the search engines if you are found. Then, your content determines if a customer is going to do business with you.

Not only are you being judged by the search engine used, but also the Internet as a whole. If you don’t have a superior marketing strategy in place, you can’t succeed in the modern search engine economy.

A website alone is not a marketing strategy. It is part of an overall marketing plan and serves as your virtual world, business headquarters – but it is not everything.

Just because you makeover your website, it doesn’t mean you have “revamped” your presence and the opportunity you have to be found.

Marketing is the management process responsible for identifying, anticipating, and satisfying customer requirements profitably.

Creating Your Marketing Strategy

Step 1: Get to Know Your Audience

Ready to develop a marketing strategy that yields results? You have to know your audience. Ask the following:

  • Who is your exact target audience?
  • What type of content does your audience like to consume?
  • What goals do you want to accomplish with your marketing and website?

Keep in mind, you may have a few niche specific questions to answer, as well. The more you know now, the better equipped you will be to create an effective marketing strategy.

Once you answer these questions, you can develop a buyer persona. These are invaluable when it comes to figuring out how to reach your target audience on a personal, emotional level.

Buyer personas allow you to get to know your target audience in a unique, personal way. What they look like, how they behave, what they are worried about, their preferences, etc. When you have buyer persona’s they can be used to hone your content into exactly what your customers need and want, leading to more profits.

Step 2: Determine Your Marketing Strategy Goals

You also have to know what you are trying to accomplish. Why did you create a website in the first place? Some of the most common reasons include:

  • Lead generation
  • More visibility
  • More sales

In fact, it may be a combination of two or all of these. Regardless of your goal, you need to ensure it is clearly defined. At this point, you have something to work toward. No goal is achievable if you don’t have an indication you have reached it.

Step 3: Create your Brand Value Proposition

What makes your brand, your company, and what you have to offer different? A huge part of your entire marketing strategy is to create a brand value proposition and make it clear across your website. When consumers come to your site, they want to know why you are the company to do business with. If you don’t have this defined, your customers won’t see value, either.

Creating a marketing strategy takes time, and requires you to answer difficult questions. In the end, however, you are better equipped to serve and meet the needs of your customers.

Posted in IT Support, IT Training, SEO, Social Media, Web design.