How to Design an SEO Friendly Website that Google Will Love

Your website is your online image.  And like it or not, no matter what business you are in, your business is an Internet business.

The web is the first place people go to search for products and services, and usually the last place they check before making a purchase decision.

It is tempting to price shop web design services.  The Internet is littered with web builder websites from likes of Wix, Weebly, GoDaddy, Squarespace, etc.    They look great, and they are cheap – but you get what your pay for, especially when it comes to lead-generation websites.

For a business asset as important as your website, trying to go cheap is one of the absolute worst things you can do.  You might get a shiny digital brochure, but there is a high likelihood that it won’t be Google-friendly, nor will it become your company’s marketing engine – which is what your need it to be

This means:

  • Your site won’t rank in search engines
  • Your site won’t be found by potential customers

In some cases, a poorly re-designed site can actually cause your rankings to plummet.

Does this sound alarmist?  We hope so, because the stakes are that high.

Even if by some miracle you have a decent looking site created, if it is buried in the depths of the cyber sea, it is a pointless investment.

Designer Red Flag – If you have found a web designer that talks nothing about SEO when creating a web design plan, don’t walk away – RUN!

Don’t Fall for the Web Design Trap

Having a great looking website is good; but, even more important is the SEO strategies put in place to ensure organic ranking potential. You are not just creating something that looks nice, your goal should be to create an optimized inbound marketing platform to attract and convert traffic into sales.

Yet most executive and business owners buy websites as a shiny product, and don’t think about SEO and online lead generation until these become issues after launch.

This is what we call the web design trap.

The SEO Web Design Balance

There are two parts of website creation:

  • The old method of designing for looks alone

A website’s sole purpose is to attract visitors and convert the visitors into actual, paying customers.

What is a SEO friendly website?

An SEO friendly website is a website that is designed and developed using SEO best-practices design layout and website coding.  The highest level of website SEO friendliness is when all of the following elements are taken into account:

  • Marketing strategy
  • Keyword research
  • On-page SEO and SEO coding
  • Off-page SEO
  • Local SEO and citations
  • Social media integration
  • Content
  • Reputation

Insider’s Tip: If you want to create a powerful inbound marketing hub, you have to create a website around your ideal clients’ search and content consumption habits. This is the only way you can attract and close new clients through a search engine. With strong SEO keyword research, you can take the guesswork out of web design and actually reverse engineer your website around the search behavior of your ideal customer, rather than relying on your best guess or the best guess of your web design service provider.

What to Avoid in the World of Web Design

Fast and cheap. Those are the factors some people look for when creating a website.

All this is going to lead to is dashed hopes of ranking in the search engines. When it is time to design your site, there are a few mass-marketing cheap website solutions out there you should avoid:

  • GoDaddy
  • SquareSpace
  • Weebly

These website builders are absolute nightmares when it comes to gaining SEO traction and the adage “you get what you pay for” definitely applies here.

Your Website – Your Image

Ultimately, you have final say over the website created. However, if you want success in the search engines and if you want to be found by potential customers, then you have to have a web design that gets results. This means SEO is top-of-mind during the entire process. This is the only way to achieve on-going SEO success.

Posted in IT Training, SEO, Web design, Web Development.